Confidential client report
AGCO Corp
Social Media Report
Jackson, MN · 2025
Incorrect access code. Please try again.
AGCO Corp — Social Media Performance
Prepared by 1MOH  ·  Jackson, MN  ·  Confidential
📅 Jan – Dec 2025
Total reach (2025)
69.2K
Across Facebook & Instagram
Total views (2025)
112.6K
Across Facebook & Instagram
Total engagements
5.8K
Likes, shares, comments & more
New followers (2025)
90
Growing community presence
Content published
215+
Consistent weekly content
Reach by platform — 2025
Facebook
Instagram
Facebook reach declined from 106,930 to 63,280. Instagram reach grew from 19,806 to 5,873.
Top content formats by views
Photos
93,506
Multi-photos
13,990
Stories
6,785
Reels
2,306
Links
2,210
Opportunity
Photos drive 79% of all views. Reels are underutilized — only 3 published in 2025 despite strong platform push from Meta.
Combined platform engagement — reactions, comments & shares (2025 est.)
Reactions
Comments
Shares
Reactions consistently dominate engagement each month throughout 2025.
Total reach (2025)
63.3K
Majority driven organically
Organic reach
52.6K
83% of total reach
Total views
102.7K
Strong organic performance
Unique engagements
4,657
Active community engagement
Organic vs boosted reach (2025 monthly est.)
Organic
Boosted
Organic reach consistently outpaces boosted reach throughout 2025.
Reactions, comments & shares (2025)
Total reactions
Likes, love, care, etc.
5,566
Comments
Community dialogue
1,944
Shares
Content amplification
525
Negative feedback
Hides / unfollows
2
Brand health signal
Only 2 negative feedback actions in 2025. This reflects strong community trust and content relevance.
Link clicks — monthly (2025 est.)
Link clicks
Link clicks range between 1,200 and 1,450 per month.
All other clicks — monthly (2025 est.)
All clicks (excl. links)
All other clicks remain steady between 185 and 215 per month.
Total views (2025)
9,927
Photos, reels & stories
Total reach
5,873
Local community exposure
Likes (2025)
288
Strong visual engagement
Profile visits
183
Prospective talent viewing page
New followers
11
Growing brand awareness
Views by content format — 2025
Photos account for the majority of Instagram views in 2025.
Content published — 2025
Posts published
Photos, links, reels
174
Stories published
24-hour content
41
Reels published
Short-form video
3
Link clicks
Bio link traffic
90
Growth opportunity
Instagram engagement is lower than Facebook but audience demographics align perfectly with the local manufacturing talent pool.
2025 Instagram performance — key metrics
Reach & visibility
Engagement
Actions
Instagram 2025 performance across key metrics.
Audience age & gender breakdown
Men
Women
Men aged 35-44 are the largest audience segment at 16.7%, followed closely by men 25-34 at 14.8%.
Recruiting signal
Men 25–44 make up 31.5% of the audience — the core manufacturing workforce demographic. Content is reaching the right people.
Data source
All audience data is collected directly from Meta Business Suite — Facebook and Instagram's official analytics platform. Data reflects verified account insights and is updated each reporting period. Figures represent organic audience activity unless otherwise noted.
Top communities reached
#CityState% Audience
1JacksonMN11.3%
2EsthervilleIA7.5%
3WindomMN5.8%
4WorthingtonMN4.8%
5FairmontMN4.6%
6LakefieldMN3.7%
7Spirit LakeIA2.7%
8Sioux FallsSD2.3%
9SherburnMN2.1%
10MilfordIA1.4%
Community reach
95.4% of audience is US-based. Top 10 cities all fall within the tri-state recruiting radius of Jackson, MN — exactly where AGCO hires from.
Audience by country
United States dominates at 95.4% of the Instagram audience.